splyt
Project Overview
a peer-to-peer payment app designed to simplify bill-splitting among friends at restaurants.
- Project Type
- p2p, b2c
- My Role
- co-lead ux ui designer
- Year
- 2022
- Users
- 30,000
Problem
Lack of visibility and control disrupts group payments
User research—via surveys and interviews—revealed several key pain points in the legacy app:
- No ability to cross-reference the original receipt, leading to uncorrected errors
- Delayed payments due to users having to wait until all members were assigned
- Limited moderator control over item division and visibility into selections, totals, and payment status
High-Level Solution
Empowering moderators and streamlining group payments
1. Enabled moderators to check the original receipt
- Allowed real-time corrections of misread or misassigned items by Splyt’s scan.
- Improved receipt accuracy by 25% based on reduced moderator corrections post-launch.
2. Introduced asynchronouse payments for faster checkout
- Reduced friction in group payment scenarios by removing unnecessary dependencies.
- Improved speed, convenience, and perceived control in the checkout experience.
- Helped decrease abandonment during payment and minimized end-of-meal delays.
3. Give moderators full visibility into group activity
- Reduced the need for manual follow-ups and payment confirmation outside the app.
- Helped reduce user drop-off and support requests related to unclear payment status
Research
Competitive analysis: No control
Splitwise lacks a defined moderator or organizer role, which can lead to confusion when one person is managing the bill. Our app addresses this by giving moderators control and visibility, making group payments more organized and efficient.
User research
Frustration, time pressure, and limited control: key user pain points
To understand pain points in the legacy app, the research team surveyed 75 users and conducted 6 in-depth interviews. Recurring themes included:
- Frustration with payments and receipts
- Time constraints
- limited control and transparency in group interactions
- Confusion from unclear workflows, and inconsistencies across features.
These insights directly informed the problem statement and guided the design direction.
User Persona
20 years old | Business Major
user story:
Jordan is a busy college student juggling classes, a part-time job, and an active social life. He and his friends often go out for meals, take weekend trips, and share costs for groceries, streaming subscriptions, and Uber rides. He's the one who usually organizes group activities — but hates having to constantly remind friends to pay him back.
goals:
- Split bills easily without awkward reminders.
- Settle debts quickly using integrated payment links (Venmo, Zelle, etc.).
- See a clear summary of who owes what, without doing math.
- Spend smarter by tracking where money goes monthly.
- Keep track of shared expenses in one place.
Style Guide and Branding
Modernized Brand Identity
Revamped the brand identity to create a more user-friendly and simplified experience while incorporating the stakeholder-provided logo into a cohesive visual system.
Final Design
Reflection
As Co-Lead Designer, I led the team in identifying and executing solutions that improved the user experience while meeting business objectives. By maintaining open communication with stakeholders and clearly articulating design decisions, I built trust, gained alignment, and helped move the project forward with confidence.
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Despark
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