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burcu
payidarol

Product Designer crafting strategic products that build trust, attract customers, and fuel growth.

I'm Burcu, a NYC-based Product Designer specializing in end-to-end product design, from user research and strategy to execution and delivery.

Burcu Payidarol, a young woman with dark hair in a black sweater, facing the camera on a white background

why work with me

The best products come from real collaboration. You get a strategic partner who learns your business, your users, and your goals, then helps you grow through product strategy and ideas that land with both users and stakeholders.

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when I'm not designing

You'll find me exploring NYC's coffee scene, getting lost in a good book, traveling to new places, or analyzing opportunities in the stock market.

Currently reading

East of Eden by John Steinbeck book cover
East of Eden — John Steinbeck