Burcu Payidarol

Burcu Payidarol

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I design strategic products that help businesses stand out and connect with their users.

I design strategic products that help businesses stand out and connect with their users.

I design strategic brand identities that win trust, attract customers, and drive growth.

Stack of modern books and magazine with minimalist cover design on leather chair

Head of Product

neurocycle

B2B/B2C | iOS, Android, and Desktop app with a modernized design and new branding, incorporating gamification based on user research insights from surveys and interviews conducted on the legacy app.

Stack of modern books and magazine with minimalist cover design on leather chair

Head of Product

neurocycle

B2B/B2C | iOS, Android, and Desktop app with a modernized design and new branding, incorporating gamification based on user research insights from surveys and interviews conducted on the legacy app.

Pastel ice cream packaging design with retro typography on pink background

lead designer

Splyt

description

Modern sports supplement packaging tubes with bold typography and color-block design

Packaging Design & Brand Identity

Peak performance

description

Modern food magazine brochure mockup with bold typography and bright yellow accents

Print Design & Editorial Branding

Savor Magazine

description

Pixel Image Reveal

Set up the component by adding image to the component properties.

Rebranding

Energi drink

description

Pixel Image Reveal

Set up the component by adding image to the component properties.

Rebranding

Energi drink

description

Pixel Image Reveal

Set up the component by adding image to the component properties.

Rebranding

Energi drink

description

i'm Burcu Payidarol, a product designer in NYC. I work with small business owners and startup founders who want their product to thrive in competitive atmosphere.

i'm Burcu Payidarol, a product designer in NYC. I work with small business owners and startup founders who want their product to thrive in competitive atmosphere.

i'm Burcu Payidarol, a product designer in NYC. I work with small business owners and startup founders who want their product to thrive in competitive atmosphere.

A thoughtful young person with dark hair gazes to the side, captured in soft black and white lighting.
A thoughtful young person with dark hair gazes to the side, captured in soft black and white lighting.

why work with me

I believe the best brands come from true collaboration. When we work together, you're not just getting a designer, you're getting a strategic partner who takes time to understand your business, your customers, and your goals.

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When I'm Not Designing

you'll find me at a bookstore reading a book and drinking a coffee.

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