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despark

Despark All Missions dashboard on a laptop

Project Overview

Web platform for user research that connects companies with target users and provides them with cryto currency as incentives.

Project Type
b2b, b2c, sAAS
My Role
ux ui designer
Year
2023
Users
30,000

Problem

Poorly Structured Mission Journeys Obstructed Navigation and Task Completion

Through user surveys and feedback, we recognized these user pain points:

  • Navigation between mission details and application steps felt disjointed, leading to user confusion and drop-offs.
  • Profile editing was unavailable, preventing users from updating or personalizing their information efficiently.
  • The boosters page had not yet been designed, leaving users without access to motivational or progress-based features.

High-Level Solution

Streamlined User Interactions to Enhance Engagement and Ease of Use

1. Simplified Mission Interview Experience

  • Reduced friction in the mission journey by simplifying navigation and decision points
  • Improved overall user efficiency, resulting in a 20% increase in task completion rate
Despark mission, interview, and schedule screens on three laptops

2. Enhanced Profile Editing Experience

  • Redesigned the profile editing experience to make updating personal information faster and more intuitive
  • Increased user eligibility for research missions by encouraging more accurate and complete profiles
Despark profile editing screens on two laptops

3. Boosting User Eligibility & Engagement

  • Designed a boosters experience that guides users to complete targeted profile questionnaires
  • Drove higher engagement, with users completing 2x more profile actions after interacting with boosters
Despark boosters list and Web3 Experience Booster questionnaire

Branding

Branding and Style Guide

  • Translated stakeholder preference for a futuristic aesthetic into a cohesive brand direction anchored in a purple-centric color system
  • Built a scalable design system to standardize UI patterns, improve consistency, and support future product growth
Despark branding exploration
Despark style guide and color system

Final Design

Despark dashboard welcome
Despark dashboard with active missions
Despark dashboard mission overview
Despark edit profile name
Despark edit profile details
Despark edit profile form
Despark account boosters
Despark Web3 experience booster
Despark Web3 booster questions
Despark Web3 booster completion
Despark account with completed boosters
Despark all missions
Despark mission overview
Despark interview schedule calendar
Despark schedule confirmation
Despark mission details

Reflection

The Despark project was an exciting venture that employed innovative technology and a futuristic mindset. It provided me with an opportunity to showcase my design skills while deepening my understanding of Web3 technologies.

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